Congratulations go to Marco Borgerth winner of the prize draw for a new iPad for completing our recent global survey on category management.
Thank you to all of you who took part making this year's survey an invaluable insight into category management today. Our preliminary findings from the survey into the effectiveness of category management are now available, including the performance gap between Leaders and Followers and the additional value that both groups feel is available by optimising category management.
Read the summary paper "What's trending in Category Management Today?" by clicking here.
Tagged by topic: Category Management Survey