In this first section of the 2014-15 survey we include two summary analyses derived from more detailed findings contained in the report:
This section of the report also includes three key questions about the Category Management environment in each organisation:
You can read the complete Overview Section of the 2014-15 here: Category Management Survey Overview
Some of the key findings from the BUILD section from our 2014-15 Category Management Survey
We have designed the report in a modular format based on the FP Category Management Building Blocks. In this Viewpoint we share findings and best practices that cover BUILD i.e. the alignment with the business and design and development of Category Management ways of working:
Tagged by topic: Category Management Survey
by Mark Webb
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