We’re currently undertaking a transformational programme with a client in Europe. Which means spending a number of evenings with fellow colleagues in various hotels and restaurants. Whilst I’d like to tell you we engage in world changing conversations we often drift back to what we’ve been doing during the day. (I’ll spare you the jokes – although the one about the interrupting cow still makes me laugh!)
One such conversation had me very excited - when a colleague mentioned using a Wordle to share insight from conversations with their category stakeholders.
As we’re always looking for different ways to present insights the conversation continued well into the night as we explored other options – after all a picture paints a thousand words so anything visual is always going to help summarise key points.
In order to identify the business requirements my colleague had undertaken a number of stakeholder interviews. At the end of the interviews he’d put all the notes into Word it out and noted what he noticed from the frequency of words used. It proved to be very insightful and will certainly be included in the category strategy.
Due to confidentiality I’m unable to share the visual used here. However I’ve taken the words from Mark Webb’s recent blog on “Driving up value while driving down cost” just to give you a flavour of the possible.
What innovative ways do you use to share your business requirements? Tell us in
the comments below.
by Alison Smith