“On average Leaders save nearly 3 times more than Followers. And they believe a further 84% (almost double) is still possible if they optimise catman adoption.”
Our survey findings highlighted that across the entire organisations spend, that Followers (those who have Basic or Improving levels of category management adoption) save an average 2.6%. By contrast Leaders (those who have embedded or optimised category management) save 7.1%. Respondents thought the potential of a truly optimised category management adoption was closer to 13.0% on average . The message is that there is a clear investment case for Category Management.
New Year’s Resolution No. 2: Analyse your own benefits return across the entire spend base of the organisation (not just the spend you currently address). Use the benchmark findings from our category management leadership report, and other benchmark reports, to create your business case for investment in more people, processes, systems and training. Strengthen that case by undertaking an opportunity assessment in addition. It is not necessary to use external resources to support this, but you may find the external view is beneficial as it will provide further gravitas to your case for your internal investment approval body.
You can click below to download our 2016-17 Global Category Management Leadership Report Executive Summary.