The 2017 Category Management Leadership Report Is Launched Today!

Posted 2nd Feb


For those 72% of organisations that recognise they still have a long way to go to achieve “leader” status, the keenly awaited Future Purchasing category management survey is published this month.  Packed with benchmarking insights to see how your ROI compares with the leaders, and highlighting the top 19 enabling factors that truly separates the men from the boys (and the women from the girls of course), this promises to be the most valuable information you’ll read this year. If you really want to create a competitive advantage for your business across the whole range of value levers to improve bottom line pricing, reduce costs, avoid risks and drive top line value and growth through harnessing your suppliers and potential suppliers, then this is for you. 

Just 28% of organisations consider themselves to be leaders in category management, and only 6% felt their category management was truly optimised.  And it matters. From an ROI perspective the leaders are achieving  on average  4.5% more than the followers.  Put another way, on a modest €500 million spend, that’s €22.5 million  on average  up for grabs. Show me a CEO or CFO that wouldn’t be interested to hear more about that. 

But it’s not easy to do. Achieving competitive advantage rarely is. But if you want to find out how, you need to get your copy.  €22.5 million could be there waiting for you.


Tagged by topic: Category Management , Category Management Survey

  by Allison Ford-Langstaff

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