Following the publication of our bi-annual category management survey, “Collaborating
for Category Management Success: Bridging the Performance and Value Gap”, co-author of the report, Mark Webb has been interviewed about the main findings
by three leading procurement authorities. You can follow the links below to listen
to the interviews.
Peter Smith of Spend Matters interviews Mark Webb and Professor Marc Day from Henley Business School (who was responsible for the statistical analysis around the report). The interview concentrates on the key findings in the report and how to achieve Category Management success.
Link: Click here
“The report is one of a kind in being the most comprehensive, far-reaching and useful
analysis of survey findings in the category management world, with metrics that you
can use directly to benchmark your own position and understand what to do next.”
Kelly Barner of Buyers Meeting Point talks to Mark Webb about the future of category management, the need to collaborate with stakeholders, the differences between category management and strategic sourcing and how organisations continue to optimise their approach to category management.
Philip Ideson, founder of Art of Procurement talks with Mark Webb about the differences between leaders and followers, how they approach category management and the subsequent results that they enjoy.
“The leading piece of industry research on the subject of Category Management” Philip Ideson
Tagged by topic: Category Management Survey
by Mark Webb