2014-15 Category Management Report LEAD Extract

This is an extract from the LEAD section of the 2014-15 FP Category Management Survey. It includes specific findings and recommendations for clarifying roles and responsibilities for Category Management and the importance of category sponsors.

Tagged by topic: Category Management Survey 2014/15


Please feel free to download this document as a PDF attachment

2014 Category Management Report LEAD Extract
2014-15 FP Category Management Survey Lead Extract.
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