Category Management Report Part 2


The main body of our Category Management Survey was based upon FP’s Five Building Blocks to Category Management Success – Build , Learn , Lead , Apply and Deliver . In this edition we are focusing on the first step that is BUILD . This is the physical design, creation and continuous improvement of a practical Category Management process and toolkit. Success here is all about designing a simple fit for purpose process that is aligned to the ways of working of the organization.

Tagged by topic: Category Management Survey 2012/13


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