Category Management Report Part 3
The main body of our Category Management Survey was based upon FP’s Five Building
Blocks to Category Management Success –
Build
,
Learn
,
Lead
,
Apply
and
Deliver.
In this edition we are focusing on the second step
LEARN.
This is the awareness and skills building of executives, procurement team members
and cross functional business stakeholders in Category Management so that they can
apply it successfully and deliver significantly better results.
Tagged by topic: Category Management Survey 2012/13
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