FP Category Management Survey 2012 – Key Findings

This one page summary provides some of the key headlines and statistics from the 2012 Category Management Survey – including: the additional value available from optimising category management, level of spend covered by category strategies and the proportion of respondents that consider themselves as Category Management Leaders.


Tagged by topic: Category Management Survey 2012/13


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Category Management Survey Summary 2012
Single page of the key findings.
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