What’s Trending in Category Management Today?

This one page summary provides some of the key headlines and statistics from the 2014 Category Management Survey – including the additional value available from optimising category management, level of spend covered by category strategies and the proportion of respondents that consider themselves as Category Management Leaders.

Tagged by topic: Category Management , Category Management Master , Category Management Research , Category Management Survey , Category Management Survey 2012/13 , Category Management Survey 2014/15


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