Welcome to the January edition of FP Viewpoint.
Lots of effort is expended by major organisations on category strategy creation.
However, like any strategy, there is far less knowledge and expertise available on
how to implement category strategies and
the value that has been
We have distilled a number of proven approaches used by Category Management Leaders
into a simple model that provides a more structured approach to implementation.
This will help to reduce the 46% value wastage that occurs from strategy creation
to contract implementation:
discover the strategy implementation tools
used by Category Management Leaders
Call me today to discuss your thoughts:
+ 44 (0)7974 018022 or email