Welcome to the February edition of FP Viewpoint.
Making Category Management a business rather than Procurement process, is the goal
of many leading organisations.
This requires full engagement of the business and is why we defined the
element of Our 2014-15 Category Management survey.
Agreeing clear Category Management roles and responsibilities with the business
is absolutely crucial, but sometimes challenging in sensitive category areas – and
we can certainly attest to that for the TV and Film category on a project that we
are currently supporting!
Another topic that we are sharing findings on in this Viewpoint is the use of category
sponsors from the business. It is surprisingly common for even the biggest and best
to overlook or avoid this fundamental anchor for Category Management success. The
results of the survey demonstrate the importance of this enabler with a 197% performance
gap between organisations that have established category sponsors from the business
versus those that have not.
Read about the scale of impact in the LEAD we are sharing today
Get in touch with all feedback on:
+ 44 (0)7974 018022 or email