Welcome to the February edition of FP Viewpoint.
This month our theme is the critical activity of aligning category management with
We explore three of the findings from the FP 2016-17 Category Management Report:
Aligning category management with broader business strategic objectives
Aligning category management with related business processes
Jointly agreeing with stakeholders an annual plan of category projects
The survey results demonstrate that most progress has been made with alignment on
strategic objectives, and the least on aligning processes. The extract also includes
key recommendations on driving improvement for these practices.
Read The 2016-17 Category Management Report Business Alignment Highlights >
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Email Mark Webb