Welcome to the January edition of FP Viewpoint.
We have now launched the 2016-17 Category Management Report and will be sharing
highlights throughout 2017.
We have grouped the highlights into key themes and this month we are focusing on
the business case for category management. Blindingly obvious you might think, but
it is surprising how many teams are underfunded and cannot deliver their potential.
As well as the scale of opportunity, we are also including a fantastic new model
that confirms the impact of category management on company performance.
Read The 2016-17 Category Management January Highlights >
Get in touch with all feedback on:
+ 44 (0)778 6078417 or email
Email Mark Webb