Category Management Survey: Part 5 APPLY
The 2012-13 Category Management survey provides detailed insight into the best practices
that differentiate Category Management Leaders from Followers
We have designed the report in a modular format based on the FP Category Management
Building Blocks. In Part 5 we share findings that cover
i.e. how to run a Category Management programme in the real world. This includes
essential aspects of programme management, such as managing overall change management
issues, risks, targets and milestones, category prioritisation, resource management,
progress tracking, management review meetings, more formal gate reviews and reporting.
The content defines APPLY, explains its importance, and tackles key questions:
• How do you prioritise which Category Management
projects to work on?
• Do Category Managers and Stakeholders have formal
objectives for Category Management?
• How much time should Category Managers and
Stakeholders spend on Category Management activities?
• How to accelerate Category Management capability
Benchmark your Category Management capability
FP can help you to confirm the scale of additional benefit available to your organisation
by optimising category management.
We can compare you against “world class” performance and confirm what you need to
change in order to optimise Category Management and advance to the next level of
The process takes approximately five days and the report will identify your strengths
and weaknesses and a customised roadmap to optimise Category Management in your organisation.
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