Welcome to the July edition of FP Viewpoint. We’ve held back publication of Viewpoint
as we have been launching our next Category Management Survey.
We are building on the previous survey in 2014-15 and have again worked with
Professor Marc Day of Henley Business School
to enhance the themes and questions for this edition.
Results of the survey will be published in early November
and we are looking forward to seeing what has changed in the world of category management
over the past couple of years.
The survey takes about 15 minutes to be completed and can be found
Also this month, we look at how modulating your approach to category management
makes it more relevant to the Procurement team and helps them to see its relevance
Read our insight guide on Category Management Modulation >
Get in touch with all feedback on:
+ 44 (0)7974 018022 or email