Viewpoint May 2018

29th May

Future Purchasing Viewpoint
FP Logo Viewpoint Logo

How do Leaders Build Strong Stakeholder Support for Category Management?

Mark Webb

Mark Webb
Managing Director
Future Purchasing

Hello,

Welcome to the May edition of FP Viewpoint. Deep stakeholder collaboration and co-creation of category strategies or siloed thinking and persuasion? Not a difficult choice to make, but many procurement teams find themselves in the latter position for more categories than they would like.

Leaders recognise that cross-functional team working that combines the commercial skills of the procurement team with technical skills from the business is a fundamental principle of successful category management. It is the only way to access the value levers that drive deep category change and unlock the value potential available. Most procurement categories are like oil reserves where only a fraction of the reservoir has been recovered.

However, securing time from technical stakeholders to sponsor or work on category projects requires all members of the procurement team to engage their peers in the stakeholder community. As well as understanding stakeholders and how to make category management relevant to them, some organisations give stakeholders formal objectives for category management – we provide some empirical evidence on how wide-spread this practice is.

Insight Guide  How do Leaders Build Strong Stakeholder Support for Category Management

General Data Protection Regulation (GDPR) and your privacy.
On Friday 25 May GDPR came into force in the EU. We have always been committed to your privacy and the security of the data we hold. In light of the new regulation we have updated our Privacy Policy to be compliant. You may visit the new Privacy Policy by clicking the button below. You can manage how we communicate with you by using the 'email preferences' link we include in every email we send you.

Privacy Policy

Insight Icon

How do Leaders Build Strong Stakeholder Support for Category Management?

This month we identify the activities that make category management relevant to stakeholders and strengthen their support and level of engagement – from leadership teams that can provide team resources through to the subject matter experts helping to develop category strategies.

This month’s research covers:

  • Level of support for category management from business stakeholders achieved by Leaders and Followers
  • Importance of stakeholder support for category management
  • Key change management recommendations that make category management relevant to stakeholders and strengthen their support
  • Percentage of survey respondents that give stakeholders formal objectives for category management
  • Recommendations for structuring stakeholder objectives for category management


Insight Guide  How do Leaders Build Strong Stakeholder Support for Category Management

FP will be attending an event hosted by Spend Matters and Commensura on June 14th at the Hilton DoubleTree at Victoria, London, from 9.30am - 12noon?

The theme is “Understanding Culture and stakeholders – why Category Management Needs to be Aligned and Flexible”. The event is aimed at category managers in professional services areas, or indirect procurement leaders / procurement heads with an interest in improving category management generally and / or those tricky indirect categories. You can register for the event below.

Registrer Here for Commensura

blog Icon

Most popular recent blogs

The most popular blogs we posted in recently were:

  1. How Do You Access Your Creative Side? – where Alison Smith recognises that creativity is rarely found at our desk or in the office and discusses some techniques that have recently been deployed with client teams to unlock their creativity!

    How Do You Access Your Creative Side?
  2. 10 Reasons Why Category Management Is Not Just 'Common Sense' Hint: It is 'Rocket Science'  – where Allison Ford-Langstaff profiles the characteristics of great category managers and demonstrates what leading organisations expect from leading practitioners – far more than just applying common sense!

    10 Reasons Why Category Management Is Not Just ‘Common Sense’
Masterclass Icon

Infographic - The Impact Of Being Great At Category Management

We have summarised the business case for category management using the key findings from our 2016-17 category management survey

infographic-for-VP.png

Share our infographic on your website using the code at the bottom of this page >

Join the conversation

Facebook icon LinkedIn icon Twitter icon Google+ icon Email icon

Subscribe to Viewpoint by completing our Contact Form here >