Is Your Organisation Using the Seven Category Management Best Practices?
Further analysis of our 2012-13 Category Management Survey data by Professor Marc
Day of Henley Business School has identified performance by industry sector and the
7 best practices that most influence performance.
The Category Management performance of 13 industry sectors has been compared and
we can see that Media, Oil and Pharmaceuticals are performing best, whereas Construction,
Technology and Banking are bringing up the rear.
Read the Industry Sector Analysis Here
We have also used the data to identify the seven best practices that have most impact
on Category Management performance. Over the past 15 years that we have been implementing
Category Management, we have identified more than a hundred activities and practices
that help embed it in an organisation. However, working with Professor Day we have
used the survey data to identify those practices that are most important. These are
also summarised in the September Insight Guide
Benchmark your Category Management capability
FP can help you to confirm the scale of additional benefit available to your organisation
by optimising category management.
We can compare you against “world class” performance and confirm what you need to
change in order to optimise Category Management and advance to the next level of
The process takes approximately five days and the report will identify your strengths
and weaknesses and a customised roadmap to optimise Category Management in your organisation.
Explore the Knowledge Hub
By using the links below you have FREE access to our 100+ articles, guides and research
without the need for registration.
Or visit the Knowledge Hub Main Menu