Welcome to the September edition of FP Viewpoint.
Only 5% of organisations
have fully optimised Category Management, but the performance of these teams is
up to 4x greater
than teams that have yet to start their category management journey.
Working with Professor Marc Day of Henley Business School we have also identified
top seven best practices that most impact Category Management performance.
These are some of the key findings from the Overview Section of our 2014-15 Category
Management Survey that we are sharing today.
The full report will be published to respondents during October – later than hoped,
but containing a depth of analysis that we feel justifies the wait.
Get in touch with all feedback on:
+ 44 (0)778 607 8417 or email