“At no 17, of our Top 19 drivers of Category Management performance was, do Managers have enough time to do the job. Our survey said 39%...”
…do have enough time to do the job! We asked respondents to state whether Category Managers have sufficient time for Category Management activities. Overall 39% agreed they did. Interestingly this did not vary much between Leaders and Followers being 38% and 41% respectively. This might in part be explained by the different level of ambition that is likely between a Leader and a Follower profile. Between 32% (Leaders) and 39% (Followers) disagreed they had sufficient time to do the job and the rest were indifferent.
This has dipped significantly amongst Leaders since the last survey when 51% of Category Management Leaders felt their category managers had enough time to do the job, compared with only 27% (then) of Followers. So it would seem that Followers have been investing but Leaders have lost a bit of edge, as more Leaders actively disagreed they had enough time in this recent survey than last time (up from 23% last time, to 32% this time.)
New Year’s Resolution No. 20:
For category managers, the first step is to analyse workload and reduce low value
added activities (e.g. P2P) or create a separate team to handle these. A category
plan should be created for each individual – built and agreed by the category manager
and their line manager that realistically assesses what is possible given other activities,
and makes a case for investment in temporary or other resource if not. See
Window 16 for a complimenting New Year’s Resolution.