Is Your Negotiation Approach Any Good? Five Ways You Can Improve

Posted 09/01/2018

I’m going to be a better negotiator in 2018 and here are the five areas I’m going to concentrate on to do that.  

1. I will represent the business

There is a great danger in Negotiations that I represent the procurement organisation rather than representing the business. Of course, I work for procurement, but I am trying to deliver results for the business. If l represent procurement, then other people must be representing other parts of the organisation which means that there must be multiple parts of the negotiations happening with the risk of incoherence and a lack of joined up thinking. This year I will work to ensure that in any negotiation I am working as the lead negotiator and I’m coordinating all of the elements of the negotiation for the business. 


2. I will understand The Negotiables™

There are often a host of different things being negotiated in a single negotiation, and their relevance, interplay and value are often obscured. Even worse, different parts of the organisation have different views about what is important. By bringing together a coherent picture of the areas being negotiated and managing that to ensure there is agreement on this in the organisation, I will deliver more effective and coherent negotiation outcomes.  

3. I will manage my stakeholders

All my negotiations have a range of stakeholders involved with different expectations and outcomes required of the negotiations going on. Equally, they all have different levels of interest and engagement with negotiations, and different ways of communicating. I will work to ensure that for any negotiation, I have an appropriate level of engagement with the stakeholders so I understand both what they need and how to manage outcomes appropriately.  

4. I will understand the other sides motives and interests

It is easy to get too focused on our own areas of outcome and forget that the other side has interests as well. If I can explore and build a deeper understanding of what is important to the other side of the negotiation, I may find areas of opportunity which are both good for me and easy for the supplier to provide. Where we can find mutually beneficial areas outside of the obvious commercial discussions, we can deliver greater value overall. Within this, I need to link back to my own sides activity, where our ability to deliver particular elements is critical to maintain our own credibility.  

5. I will seek feedback

The whole skill set around negotiation is one in which I need to develop and build my capability, as I deliver so much through it. To improve, I will seek regular feedback from people I value in this area to make sure I can identify opportunities for improvement. Further, I will design some negotiations to have another skilled negotiator with me so I can use their observations and feedback to build a better picture of the changes and improvements I can make.

If I focus in these 5 areas, I am likely to get better results from my negotiations, all without costing a huge amount of time and resource. If I plan my negotiations with these areas in mind, I’ll get to a better result.

To find out more about negotiation, download our negotiation advantage overview and take a look at our negotiation training page.

Download Our Negotiation Advantage Overview

Tagged by topic: Negotiation

  by Mark Hubbard

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