Category Management Report Part 2
The main body of our Category Management Survey was based upon FP’s Five Building
Blocks to Category Management Success –
. In this edition we are focusing on the first step that is
. This is the physical design, creation and continuous improvement of a practical
Category Management process and toolkit. Success here is all about designing a simple
fit for purpose process that is aligned to the ways of working of the organization.
Tagged by topic: Category Management Survey 2012/13