Category Management Report Part 3

The main body of our Category Management Survey was based upon FP’s Five Building Blocks to Category Management Success – Build , Learn , Lead , Apply and Deliver. In this edition we are focusing on the second step  LEARN. This is the awareness and skills building of executives, procurement team members and cross functional business stakeholders in Category Management so that they can apply it successfully and deliver significantly better results.

Tagged by topic: Category Management Survey 2012/13

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