Interactive Virtual Learning Module

Category Management Masterclass

Our Category Management Masterclass module provides leadership development for team leaders. They will learn how to develop, motivate and empower their team members, as well as underpinning their own personal knowledge and practical application of best practice.

In this module, delegates will understand:

  • How we can make category management more relevant to the organisation and create the right environment for category management to succeed
  • How to communicate, influence and motivate stakeholders to buy-in to, and collaborate with strategic long-term category management
  • How to deepen insight driven decision making with a fresh look at category strategy analysis and development
  • Which specific coaching techniques can increase quality and value delivery from category management
  • How to appraise category strategies against a world-class benchmark
  • What successful category strategy implementation looks like.

On completion of the module, delegates will have practiced a number of key techniques to help :

  • Strengthen questioning, listening and feedback skills by solving real problems with peers
  • Listen and re-frame problems to help others think critically, find solutions and commit to change
  • Deploy power of honest feedback and advice to help others see reality and take ownership for improvement
  • Understand stakeholders’ motivations towards category management
  • Analyse business strategies and link to compelling category management
  • Maximise the quality and value delivery in any category strategy
  • Create followership in your team.

This 4-part module can be delivered on consecutive days or over a more extended period providing just in time learning. For some of our clients, a coaching programme is offered alongside the module to embed good practice further.

Interactive Virtual Learning Modules

Category Management

Part 1 - Category Management Overview - 3 hours

Session 1:
Creating the Environment for Success
Session 2:
Leading in Category Management

Part 2 - Initiate Project - 3 hours

Session 3:
Aligning Stakeholders and Category Management
Session 4:
Selling Category Management Internally

Part 3 - Research & Analyse - 3 hours

Session 5:
Category Strategy Excellence
Session 6:
Engaging Stakeholders in Category Management

Part 4 - Develop Strategy - 3 hours

Session 7:
Sustaining Team Attitudes for Excellence
Session 8:
Making Change Happen